Xmas card

So you sent a Xmas card, big deal?: Yes it was. And if the client version had been a DM piece, it would have achieved a 5% response rate

How come?: Because we let the recipients have some fun by customising their own KLM snowman and encouraged them to email us their efforts

And they did?: Yes. And frankly, the results were a liiiiiiiiiittle worrying. The KLM staff versions were particularly so. Click on the image for the winning entry and the text that accompanied it.

back