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KLM ‘HAUNTED’ POSTER CATCHES THE EYE
Birmingham creative agency KLM has created a special build 48-sheet poster to promote Halloween at Warwick Castle, the region’s leading tourist attraction.
Featuring a hanging portrait, the poster uses lenticular printing technology to allow the character’s eyes to move from side-to-side, ‘tracking’ the movements of passers-by.
“We’re always looking to make creative use of media and this was another opportunity to do just that,” said Gary Setchell, KLM Creative Director.
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