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SIGHTS SET ON ACCESSORY SALES FOR VW COMMERCIAL VEHICLES
Accessory sales on vehicles represent a huge opportunity not only to generate additional revenue, but also give customers the ultimate peace of mind that whatever they choose from the range, it will be tailor made for their vehicle and always fit for purpose.
Volkswagen Commercial Vehicles asked us to develop a scheduled series of communications to boost accessory sales, led by a 6pp leaflet to the entire network, increasing the visibility of their range, promoting core items and uncovering their full potential.
Our client liked it so much, they presented it to their factory colleagues/representatives in Germany, who manage sales and performance across Europe and the rest of the world. They also loved the fresh approach adopted by the UK.
“….they loved it and our plans for it. They will use it as a benchmark amongst other European countries in their discussions with other Importers – both Volkswagen Commercial Vehicles and Volkswagen Passenger Cars!”