KLM is Britvic’s lead marketing agency for the On-trade, Food Service and Leisure sectors.

This involves working with all their brands (such as Pepsi, J2O, Drench and Fruit Shoot) to adapt core brand initiatives to suit the needs of individual channels and customers. We work closely with Britvic’s print, premiums and fulfillment suppliers to ensure our activity maximises sales impact. Activities like new product launches for Britvic’s mixer range; brand switching and loyalty programmes for Pepsi and promotional campaigns for Fruit Shoot.