Who we do it for
This radio commercial for Durham Tees Valley Airport exploits the medium to communicate the variety of destinations, the convenience of flying from 'The just over there-port' AND manages to give airport staff a personality you can warm to.
This MPU for Robin Hood Airport was just one element of an integrated campaign to raise awareness of the wide variety of destinations available when local people fly from 'The just over there-port'.
Sponsoring the ITV weather in Yorkshire was a window of opportunity for Robin Hood Airport Doncaster Sheffield.
The Peel Airports Group is Liverpool John Lennon Airport, Durham Tees Valley Airport & Robin Hood Airport Doncaster Sheffield. Following a consultancy project to develop and align the 3 airports’ marketing and creative strategy, we’re delivering a structured plan of activity for each airport – ensuring everything is targeted, measured – and budget-optimised.
Using our campaign proposition ‘The just over there-port’, we’re raising awareness of the more convenient and relaxed experience at Peel airports and the destinations they serve – across online, outdoor, radio & press.
Sharing the same name as one of their major airline partners has caused a bit of confusion, but I think we’re through that now!